What is a best friend?

A best friend is someone who knows you inside and out. Someone that you can open yourself to, and share your deepest feelings, your hopes and dreams, your fears and doubts with. Your bff inspires your confidence and offers you a safe space to be uncompromisingly yourself.

A best friend can be someone you grew up with, a family member, your life partner, or even your dog. The important thing is that your best friend makes you feel whole, and the best thing you can do for them is reciprocate.

When your friends are in pain, you suffer along with them. Whether a friend is going through a painful divorce, coping with the loss of a lucrative job, dealing with a difficult illness, or suffering from soul-deadening depression, you struggle to find something — anything — you can do to help them.

More than One Best Friend!

It's a common misconception that you can only have one best friend, after all, that's what "best" means, right?

Wrong! You can have multiple best friends — it's just a way of letting your friends know that they are close, special, and near and dear to your heart.

Gifts for Best Friends

It's not always easy to figure out what the right gift is for your best friend. There's hundreds of things that could work, but the tricky part is that everyone is different. If everyone were the same, then no one would be your BEST friend because then you wouldn't have anyone to share those inside jokes and special memories with.

That's why we think the perfect gift for your best friend should be based off what they love, or a sentiment that is special between the two of you. The perfect gift is a symbol of the connection the two of you have, and something that will make them smile whenever they see it.

Friendship Bracelets

Our bracelets are the modern take on friendship bracelets. We've graduated from the DIY bracelets that you have to figure out how to make. These classic styles are of course very thoughtful and sentimental, but let's face it, we are moving onwards and upwards! No more asking yourself (or Google) how to make a friendship bracelet! For a friendship that has lasted years, your best friend deserves better. 

To make our best friend jewelry more accessible for gifting, we set up bundle discounts so you can get great deals when you get multiple matching bracelets for you and your best friend(s)!